Tbt Alzheimer | ABRAz

More than 40 million people suffer from memory loss due to Alzheimer's disease, while over 400 million others share their memories through the #tbt hashtag. Our goal is to reframe #tbt by associating it with the disease.

All Memory Givers.
We made personalized materials for each person with the phrase: I am a giver of memories. 
CREATIVE TEAM:
COPYWRITER: RODRIGUINHO CAMARGO
ART DIRECTOR: DANIEL MOTA

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