Vital Players | Ceará Sporting Club

In Brazil, over 43,000 people are still on the bench, waiting for a life-saving organ transplant. To bring this reality to light, we partnered with Ceará Sporting Club and turned the team’s bench into an organ bench. During the match against Palmeiras, substitute players wore jerseys labeled with organs that can be donated, like Heart.

CEARÁ SPORTING CLUB
Copywriter: Rodriguinho Camargo
Art Director: Micael Lima
Marketing Manager: João Costa
Marketing Coordinator: Jéssica Luana
Creative Supervisor: Emanoel Moura
Audiovisual Supervisor: Felipe Santos
Marketing Analyst: Brenda Lima
Social Media: Jessyka Freitas, Januele Melo, Igor de Castro and Sanclay Rodrigues
Designers: João Pedro and Wilker Paz
Photographers/Videomakers: Samuel Félix, Gabriel Silva and Gledson Jorge

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