Tbt Alzheimer | Personal Project

We turned #TBT into the official hashtag against Alzheimer's. Every Thursday, people could use their memories to raise awareness for the disease, while a dedicated platform helped families preserve the stories of their loved ones. Bronze winner at the Creative Club Paraná Festival 2019 and featured in the Creative Club Rio Yearbook.

Interview to Ver Mais TV Show:

We created personalized materials for every participant featuring the message: "I am a Memory Donor."

copywriter: Rodriguinho Camargo

ART DIRECTOR: DANIEL MOTTA

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