Blood Type | Gazeta do Povo | Agemed

On National Blood Donor Day, we highlighted in red all the capital letters A, B, and O in each article of the online and printed versions of Gazeta do Povo. In the digital versions, these letters became hyperlinks, directing readers to a landing page with all the information about blood donation, including how it works, who can donate, and the locations that require assistance.

GETZ ADVERTISNG
creative team:
copywriter: rodriguinho camargo
art director: Pericles Kwiatkowski
creative director: victor keiti

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