Blood Type | Gazeta do Povo / Agemed

On National Blood Donor Day, we underlined in RED all the letters A, B e O in capital letters of each article in the online and printed version of Gazeta do Povo. In addition to being underlined, they also acted as hyperlinks. When I passed the cursor over it, a banner appeared with a message along with a link on a landing page with all the information on how the donation works, who can donate and the places that most need help.

Agency: Getz

Creative direction: Ricardo Carvalho/Denilson Pucci

Art direction: Pericles Mores Kwiatkowski

Copywriting: Rodriguinho Camargo

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